Crappy marketing

What's with the Coors Light campaign that has the tagline "Coors Light...the Coldest Tasting Beer Around"? Is it just me, or does that make absolutely no sense? The beer is only as cold as the refrigerator or ice bucket you have it sitting in. It's not like it's a magical can that keeps the beer at 32 degrees even if it's sitting outside in the sun on the patio table.

Even if I overlook the plausability of this concept, there's an even bigger issue at hand. Coldest tasting?? How does something taste cold? Cold is something you feel. It's not a flavor. I'm not sure how you can taste cold.

Here's some advice to companies who spend millions of dollars on marketing. Just because a high-priced marketing company comes up with it, it doesn't mean it's good. You can still have some common sense and an opinion and recognize that it makes no sense.

The next time you start a campaign, let me know. For a measley $400k, I'll sell you "Coors Light...Where the Rubber Meets the Road." Wow, now that's great.

People are pathetic

So if you read any of my posts, you've pretty much noticed that I'm ususally just complaining about people. This one is no different.

I caught a Coke commercial last night that had some guy stealing somebody's Coke from the refrigerator at work. I really didn't get the point. Perhaps it was that the Coke was so good, it was worth stealing. That's really an awful concept if that was actually the point. This, however, reminded me of a note that went up on the refrigerators at my work a couple months back. Corporate Security put up notes that said "It's come to our attention lately that some items have been disappearing from the refrigerators. Please be sure and double check that you are taking the right items to eliminate any future issues." This is of course my rendition of what it said, being that I don't have a photographic memory. It's close enough.

I love that it was worded as if these were mistakes. We're always so politically correct that we can't just call a spade a spade. It was an accident. Someone accidentally mistook the plate of homeade lasagna for the Healthy Choice frozen lasagna that they brought in. I know I always do.

Why didn't the note go something more like this:

"Hey, Asshole, knock it off. What the hell's wrong with you?? Are you in the third grade? If you want homeade lasagna, then get your lazy ass of the couch and make fucking lasagna. You can't possibly think that somehow the lasagna in the refrigerator is yours, can you?? Do you remember making a lasagna? Do you remember going out to eat, and having leftover lasagna? Do you remember your mom coming over last night, and bringing you a lasagna? No, you don't. Apparently the concept 'Don't take other peoples food' is something you didn't remember either. Grow up, Jackass."

Sangria...It does a body good!

My girlfriend and I are pretty big fans of sangria. We've had some good sangria, we've had some bad sangria. We're fans of the good kind in case you were wondering. Not Your Average Joe's, believe it or not, is one of our preferred vendors. Nice mix that's fruity, but not too sweet. Good balance of wine and fruit.

Last night, I had the idea of making our own sangria at home. It turned out to be one of the best sangria's we've had. The recipe is by cooking guru, Bobby Flay. He was over for dinner the other night and he shared this recipe with me and now I will share it with you:

2 bottles red Spanish table wine
1 cup brandy
1/2 cup triple sec
1 cup orange juice
1 cup pomegranate juice
1/2 cup simple syrup, or more to taste (equal parts sugar and water, heated until sugar dissolves, cooled)
Orange slices
Apple slices
Blackberries
Pomegranate seeds

Mix it together...Chill it...Pour it...Drink it.

Yummm.

Thanks Bobby. Call me.